An Agency, Content Studio,
And Investor All In One.
Brands, campaigns and products that lead with emotion to connect to consumers.
Blending art and science to drive real business results.
From naming to visual identity, we build brands: business opportunity, trademark opportunities, IP, SEO, path to distribution and marketing funnel.
How should the brand look, act and speak? We create a cohesive, consistent message hierarchy and train all employees, and create social, sales and marketing materials.
We eliminate the murky grey area between content and commercials and build KPI-driven creative.
Strategy & Consulting
Goal and KPI-driven planning, from fundraising to revenue growth to exit.
We answer the how and why, and we create content that works. Followers are not a business KPI.
Branding, fundraising, strategy, product market fit, distribution, partnerships, PR.
We pair our brands with the right partners, creating authentic and mutually beneficial relationships.
Josh Gotthelf co-founded the basketball magazine Dime and built a digital brand that reached 4 million monthly unique visitors. Josh served as CEO and creative director of Dime for 14 years before selling the brand to UPROXX Media in January 2015. He served as VP of Marketing and Creative at digital media company Undertone, building and leading a team of 25, before launching State of Grind. Josh has created and produced over 300 marketing campaigns, events and product launches. He has partnered with dozens of brands, athletes, and music artists.
Reynaud “Rey” Jefferson is a multi-faceted entrepreneur who is building a legacy as an creative executive in the media space. Before joining State of Grind, Rey served as Director of Content Partnership and a showrunner at PlayersTV. He is also a sports agent who represents powerhouse female athletes like WNBA Legend Angel McCoughtry and Softball Superstar & Sports Anchor A.J. Andrews. Both Rey and Angel played an instrumental role in the WNBA’s “Say Her Name” campaign and helped to implement the honoring of Breonna Taylor’s name on the back of WNBA uniforms throughout this season. On top of helping bridge the pay gap in women’s professional sports, Rey has also worked at adidas, Nike, 5-hour Energy, and Dime Magazine, where he first met Josh as an intern.
The latest news featuring our clients.
“Josh is one of those rare marketers able to make decisions using both data and gut. He views issues through the lens of a business owner and understands high level strategy as well as detailed execution.”
“Josh is in a league of his own when it comes to marketing and truly understanding the needs and wants of the target demographic.”
“The synergy between talent and brands can be delicate to cultivate, and Josh consistently contributed to successful brand-talent relationships.”
“Josh brings clarity to complex ideas with a lens of grounded sensibility. As inquisitive as I am, he tackled all my questions with clear, compassionate explanations.”
“Josh has a rare eye for talent and a shockingly creative mind. He views every opportunity through a unique lens.”
“Josh emphasizes focus on individual learning and independence in a way that fosters an incredibly strong and hardworking team.”